Sponsorship offers leg-up for grassroots riders

A programme which aims to help find sponsorship for riders at grassroots level is being launched at Olympia (18 December).

Future stars

The LegUpforTalent SponsorMeDirect Programme is a new approach to securing sponsorship for up-and-coming talent. It offers money or ‘gifts in kind’ to riders, who in return promote the sponsor’s products or services via social media.

The Facebook platform also provides a place where future equestrian stars can share ideas, competition plans and experiences.

Inspiring talent

Event rider Harry Meade, Olympic dressage rider Laura Tomlinson and showjumper Johnathan Bowman have recently come onboard as brand ambassadors, which the company hopes will “inspire our LegUpforTalent Stars to achieve their equestrian ambitions”.

For more information about the scheme, go towww.legupfortalent.com