Riders are stripping off in the hope of inspiring drivers to slow down when passing horses.
Naked
Horse riders are sharing their snaps online with the hashtag #willyouslowdownformenow, which was started by the Slow Down For My Horse Campaign Facebook page.
Dozens of riders – male and female – have already posted photos of them posing naked or in their underwear, along with their horses.
Younger equestrian fans are being told to remain fully clothed – but to join the campaign by posting pictures of themselves holding a sign with the hashtag.
Campaign
The Facebook campaign was started by 19-year-old Lauren De Grucy from Jersey.
“Absolutely overwhelmed by how far this#willyouslowdownformenow? Campaign has gone!” she wrote on her Facebook page yesterday.
Fortunately most people have stayed away from the roads while posing for their photo – although one rider managed to strip down to their underwear while still wearing hi-vis.
The campaign has attracted a few negative comments, while other riders are fully in support. “It’s a light hearted way to bring up a serious and growing problem and if it makes people look, then all the better,” commented one Facebook user.