FEI launches ‘Two hearts’ campaign for Rio

The FEI has released a powerful video demonstrating the special partnership between horse and rider.

Olympics looming

With the Rio Olympic Games fast approaching, the Fédération Equestre Internationale has created the ‘Two hearts’ campaign, serving as a reminder of the unique nature of equestrian sports.

“The #TwoHearts campaign emphasises the special bond between horse and rider, introducing our sport in a new way to fans around the world,” FEI President Ingmar De Vos said.

“Equestrian sport is all about the connection, intuitive link and committed partnership between the two athletes, which make our sport one of the most compelling at the Olympic Games.”

Hashtag

The equestrian events at the Deodoro Olympic Park will see 200 horse and rider combinations from 43 countries compete for six gold medals in showjumping, dressage and eventing.

Fans can support the campaign by posting and sharing photos and video content on social media using #TwoHearts