10.03.2022 Horse & Country announces return of all-time top-rating series, All Star Academy
London, United Kingdom – March 10th, 2022 – Leading international equestrian sports network Horse & Country (H&C) today announced the return of its top-rating show of all time, All Star Academy (ASA). The ever-popular series will feature eight hopeful riders competing for the crown of All Star Champion and the opportunity to host their own YouTube series and become an official H&C social media ambassador.
As ever, ASA will be filmed at Talland under the watchful eye of Pammy Hutton who will put the competitors through their paces in her inimitable fashion. H&C’s Jenny Rudall will present the series and is joined by a new member of the team this year. Former ASA competitor and high-profile social media personality, Tina Wallace (aka Life on the Left Rein), will be covering events backstage and maybe sharing a tip or two on what it takes to catch the eye of the judges.
As well as favourite features such as the daily challenges, the Diary Room and a host of celebrity judges and guests, viewers can also expect some all-new innovations including, for the first time ever, eliminations. After each task, the contestant at the bottom of the leaderboard will leave the show. On the final day the four survivors will battle it out for the title in ASA’s unique version of a One-Day Event.
There will also be big changes in the run-up to the series. The contestants will be introduced to the world in a live launch on social media in July. And, as if the stress of competing in front of Pammy isn’t enough, they’ll be asked to complete some challenges on video prior to their arrival at Talland, so that viewers can get to know them, and pick their favourite, well in advance of the series launch.
Jonathan Rippon, H&C’s Director of Content said, “I’m delighted to be recommissioning this hugely popular series after a period where we haven’t been able to produce it due to Covid-19. H&C viewers can look forward to everything that’s made the show so popular over the years, along with a wealth of new features and innovations we’re introducing for 2022.”
Series 4 of ASA, as with all of the previous series, will be produced for H&C by Lizzie Greenwood Hughes’s company Harkaway Media. The call for audition videos will go out on H&C’s social media and the competition is bound to be hot, so no time like the present to start thinking about your pitch to the producers.
ASA will premiere on H&C’s streaming service, H&C+, this Autumn. Membership of H&C+ is just £5.99 per month and now’s a great time to join, with an extensive schedule of live-streamed sport across Spring and Summer. There’s also an annual option at just £59.99 representing a saving of over 16%. Members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Full details on how to join can be found at horseandcountry.tv
ENDS
Media and Advertising Contact:
Richard Burdett richardb@horseandcountry.tv +44 (0) 7768 511702
Tim Smith: tim@timsmithmarketing.co.uk 01724 784600
About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.